A startup with enormous potential, probably

Thinksmaller.

The solution to a problem no one has. Coming whenever.

What is Blurgh? Explore our roadmap ↓

Proudly pre-product / Est. eventually

COMING
SOON
ISH ↗

BLURGH / PRODUCT PREVIEW

CURRENT STATUSStill thinking
about it.

PROGRESS7%*

* An optimistic estimate

01 / Our approach

Disrupting the
wrong things.

THE ANTI-PLAYBOOK ↗

01 — DISCOVERY

Find no problem.

We started with a solution and are patiently waiting for a problem to match.

02 — EXECUTION

Ship at our pace.

Our launch date moves with us. Usually away from us.

03 — VALIDATION

Ignore the signal.

Customer feedback is valuable. We intend to collect some eventually.

02 / The philosophy

Make something people don't want.

Everyone says to move fast, talk to users, and make something people want. We respectfully decline.

Blurgh internal memo, undated

03 / The roadmap

A plan to make
other plans.

SUBJECT TO CHANGE ↗

Phase 01 / Now

Announce Blurgh

A confident introduction to a product we cannot yet explain.

Phase 02 / Soon

Schedule meetings

Align on the need for a meeting about what to build.

Phase 03 / Later

Define the product

Subject to bandwidth, vibes, and the outcome of phase two.

Phase 04 / TBD

Maybe launch

We've left space on the calendar. Which calendar remains unclear.

Finally, a startup that understands how little I need another startup.

— A person we haven't interviewed

04 / The next big thing, pending

Get in line.

There's no product yet. But there's a place to stand while we think about one. Bring a chair.

Form taking its time? Open the waitlist ↗